<<< Back

2.0 Envisioning Your Web Presence

1.0 Welcome! 2.1.0 Your Web Site, Unplugged
2.1.1 Comparison of other media
2.1.2 The Hypertext Medium
2.2.0 Articulating Your Message
2.2.1 Purpose
2.2.2 Mapping a Structure
2.2.3 Multimedia Options
2.2.4 Style and 2.2.5 Mechanics
3.0 Shaping the Pieces
4.0 Finishing Touches
Index of Terms and Resources

TopNext >>>

2.1 Your Web Site, Unplugged

That's right, this part requires nothing but good old-fashioned gray matter, and maybe a notepad. HTML, in its ease and simplicity, can tempt us to skip the planning stage and quickly crank out an impossible-to-navigate virtual maze. To make a page--or several--that will be easy to travel, and easy to maintain, expand, or embellish, you'll want to decide how best to present your message to your audience. Start by reviewing how the World Wide Web and its features differ from other media:

<<< PreviousNext >>>

2.1.1 Comparison of Artistic and Communications Media
MediumCapabilities and Limitations
Speed Permanence and Direction Tone Cost Collaboration Interaction
delivery feedback access production
Print and Photography slow delayed fairly permanent
and iterable
derives only from 2D text and image variable possible delayed
Live performance immediate fleeting and irreversible full range variable possible immediate
Broadcast immediate delayed fleeting, but iterable on tape limited to audio and/or 2D video, and "community standards" variable expensive difficult delayed
Film very slow delayed fleeting, but iterable on tape limited by 2D format and aesthetic standards of studios variable expensive difficult delayed

<<< PreviousNext >>>

2.1.2 The Hypertext Medium

The World Wide Web

<<< PreviousTopHomeNext >>>